Acceptable Use Policy

01What this is for

This policy covers two things: how you may use this website, and what we will and will not advertise on your behalf. The second is the part that matters commercially, and it is better said before we start than discovered halfway through a campaign.

02Using this website

Do not:

• Submit the form with someone else’s details, or with details you have made up.
• Use it to send unsolicited sales messages to us or anyone else.
• Scrape, crawl or systematically copy the site, or the case studies and figures on it.
• Attempt to probe, overload or interfere with the site or the systems behind it, or to access any part of them you have not been given access to.
• Upload anything containing malicious code.

We rate-limit the enquiry form and we block abuse. Nothing here stops you reading the site, quoting it with attribution, or linking to it.

03What we will not advertise

We decline work in some sectors. This is a commercial choice and not a judgement on anyone’s business, but it is firm:

• Anything unlawful, or lawful goods and services sold unlawfully.
• Adult content, gambling, payday and high-cost short-term lending.
• Weapons, recreational drugs and related paraphernalia, and products marketed as legal substitutes for controlled substances.
• Products making health, medical or financial claims that cannot be substantiated — including supplements and treatments promising specific health outcomes.
• Multi-level marketing, get-rich-quick schemes and any offer whose returns depend on recruiting other people.
• Anything designed to mislead the person reading it about what they are buying, who from, or what it costs.

We may decline anything else we think would damage our reputation or yours. We will say so early rather than take the work and do it half-heartedly.

04Claims and the advertising rules

UK advertising is governed by the CAP Code and enforced by the Advertising Standards Authority, and consumer protection law sits behind it. Advertising a business means complying with both.

So where we write about your business, you must be able to substantiate what we say. If you tell us you are checked and certified, insured to a given level, established since a given year, or rated a given score, we will put it in the advert and we expect it to be true and provable.

• Prices must be genuine, with any significant condition stated.
• “Free” must mean free. A discount must be from a price actually charged.
• Testimonials and reviews must be real, from real customers, and held on file.
• Accreditations, memberships and certifications must be current.
• Urgency must be real — a deadline that never arrives is a misleading claim.

If we ask you to evidence a claim, it is because the advert cannot run without it. Where you cannot, we will rewrite the claim rather than quietly publish it.

05Platform rules, and your account

Advertising platforms have their own policies and they are stricter than the law in places. Breaking them can get an ad account restricted or permanently disabled, which is a far bigger problem than a rejected advert.

You agree not to ask us to circumvent a platform’s rules — including cloaking, misrepresenting a landing page, or running a page that differs from what was reviewed.

Where we work inside your advertising account, you keep ownership and control of it and can remove our access at any time. We will not change your billing details, run campaigns you have not approved, or use your account for anyone else’s advertising.

06Leads belong to the person who submitted them

Where we generate leads for you, those people gave their details expecting to hear from your business about the thing they enquired about. You must not sell them on, pass them to a third party, or market unrelated products to them without a lawful basis for doing so.

You are the controller of your leads. Contacting them is governed by UK GDPR and PECR, and that is your responsibility, not ours — though we will tell you if we think something you are planning falls foul of it.

07If this policy is breached

Depending on what has happened we may ask you to put it right, pause a campaign, pause all work, or end the contract under section 14 of our Terms of Service. Where something unlawful is involved we will cooperate with the authorities.

We would far rather have the conversation early. If you are unsure whether something is acceptable, ask us before it is written into an advert — [email protected].