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What leads actually cost, what the platforms do with your money, and how to tell a good enquiry from a form fill.
What trades actually pay per lead across the main platforms, why the cheap ones are usually the dear ones, and how to work out your real cost per job.
4 November 2026 · 6 min readWhat actually changes when an enquiry goes to four firms instead of one, and the arithmetic that decides which is cheaper for you.
Check your area
Running the same ads for two roofers in one town bids them against each other and makes both of their leads more expensive. So we do not do it. Tell us where you work and we will say straight away whether it is open.
Six questions, about a minute.
You will need £1,000 a month to put behind the ads.
Below that the guarantee does not hold, so we do not take the work.
Free, and useful whether or not you ever ring us
Most trades have been burned once. Usually not by an agency that did nothing — by one that did something and called it a result. These are the nine questions that make that impossible to hide, with our own answers printed beside them.
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