Comparison
Running your own ads costs nothing but your time and your budget. Both of those are the expensive bit.
How it works
You can absolutely run your own Facebook and Instagram ads. The buttons are free, the platform wants you to, and plenty of trades do it well enough to keep busy. Two things usually go wrong. The first is that Meta’s defaults are built to spend a budget, not to find you a roof — boosting a post reaches the cheapest attention available, which is rarely a homeowner with a job. The second is the one nobody plans for: the enquiries arrive while you are on a roof, and an enquiry that waits four hours is mostly a lost one. The campaign is learnable. The ringing is the part that does not fit around a working day.
| Doing it yourself | Meere Marketing | |
|---|---|---|
| Cost | Your ad budget and your own hours | Ad spend plus a monthly fee |
| Who builds the campaign | You, learning as you go | A team who do it daily |
| Budget wasted while learning | Usually the first month or two | None — it starts from what already works |
| Who rings the enquiries | You, when you get down | Our team, usually within minutes |
| Speed to first call | Hours, realistically | Minutes |
| Who owns the account | You | You — we build on yours |
| What you learn | A real skill you keep | Published reporting, but not the skill |
| Guarantee | None | 45 booked quotes in 90 days or we keep working free |
Side by side
Being fair about it
If money is the constraint rather than time — a quiet winter, a business finding its feet — then learning this yourself is a genuinely good investment and the skill does not leave. Start small, keep the budget tight, and accept the first month is tuition. The point to hand it over is the point your own time is worth more on a roof than in Ads Manager, and only you can work out where that is.
The Job Suite guarantee
An appointment means a homeowner with a real job, a real budget and a time in your diary. Not a name on a list. Every one is checked by phone before it reaches you.
On the standard plan, with £1,000 a month behind the ads.
That ad spend is yours and goes to Meta — we take no cut of it.
No long-term contract. One month’s notice, whenever you like.
What it includes
Questions
You can, and it will get you something. Boosting optimises for cheap engagement rather than enquiries, so the people it reaches are usually the ones least likely to have a job. It is the single most common way a trade concludes that Facebook does not work.
Enough for the campaign to leave its learning phase, which realistically means a few hundred pounds over a few weeks rather than twenty pounds over a weekend. Stopping and restarting throws the learning away and you pay for it twice.
No. We build on your ad account, so your pixel, your audience data and anything you have already learned stays and gets used. If we part, all of it stays with you.
£1,000 a month in ad spend, which goes to Meta and not to us, plus a flat monthly management fee. Below that ad spend the guarantee does not hold.
No long-term contract. One month’s notice whenever you want to stop.
Other comparisons
Check your area
Running the same ads for two roofers in one town bids them against each other and makes both of their leads more expensive. So we do not do it. Tell us where you work and we will say straight away whether it is open.
Six questions, about a minute.
You will need £1,000 a month to put behind the ads.
Below that the guarantee does not hold, so we do not take the work.
Free, and useful whether or not you ever ring us
Most trades have been burned once. Usually not by an agency that did nothing — by one that did something and called it a result. These are the nine questions that make that impossible to hide, with our own answers printed beside them.
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