Comparison
There is always somebody quoting half. Here is what is usually missing from the other half, and when cheaper is genuinely the right call.
How it works
Most of the cheaper quotes in this market are for ad management only: somebody builds a campaign, sets a budget and sends you a report. What that price does not normally include is anybody ringing the enquiries. The leads arrive as a name and a number in your inbox, and the work of calling them, finding out whether the job is real, and getting it into a diary stays with you — which is the work, and it is the reason cheap lead generation so often feels like no lead generation. We run the ads too, but the phone team is the service. That is most of the price difference and it is the whole difference in what lands on your desk.
| A cheaper agency | Meere Marketing | |
|---|---|---|
| What is included | Usually ad management and reporting | Ads, the phone team, qualification and booking |
| What arrives | A name and a number | A booked appointment with a qualified homeowner |
| Who rings the enquiry | You, between jobs | Our team, usually within minutes |
| Whose ad account | Sometimes theirs, sometimes yours — ask | Always yours, and it stays yours |
| Exclusivity | Rarely stated either way — ask | One business per trade, per area, in writing |
| What is published | A monthly report of their own figures | Every campaign we run, real cost per lead, weak ones too |
| Guarantee | Usually none | 45 booked quotes in 90 days or we keep working free |
| Commitment | Often a 6 or 12-month term — ask | One month’s notice |
Side by side
Being fair about it
If you already have somebody good answering your phone all day — an office manager, a partner, a receptionist who actually rings people back within the hour — then you are paying us for something you have. Buy the ads on their own and keep the difference. The same goes if you are testing whether paid advertising works for your trade at all and want to spend the minimum to find out. The qualifying is what we charge for, so if the qualifying is covered, we are the wrong shape.
The Job Suite guarantee
An appointment means a homeowner with a real job, a real budget and a time in your diary. Not a name on a list. Every one is checked by phone before it reaches you.
On the standard plan, with £1,000 a month behind the ads.
That ad spend is yours and goes to Meta — we take no cut of it.
No long-term contract. One month’s notice, whenever you like.
What it includes
Questions
Because a team of people rings every enquiry, usually within minutes, and keeps ringing until they get an answer. That is a wage bill rather than a software cost, and it is the part that turns an enquiry into a job in a diary.
No. The ads on their own are the half that does not work reliably, and selling them would mean selling something we do not believe delivers. If that is what you want, somebody cheaper will do it well enough.
Ask three questions: whose ad account is it, who rings the leads, and what happens if it does not work. The answers usually explain the price gap entirely.
£1,000 a month in ad spend, which goes to Meta and not to us, plus a flat monthly management fee. Below that ad spend the guarantee does not hold, so we would not take the work.
No long-term contract. One month’s notice whenever you want to stop.
Other comparisons
Check your area
Running the same ads for two roofers in one town bids them against each other and makes both of their leads more expensive. So we do not do it. Tell us where you work and we will say straight away whether it is open.
Six questions, about a minute.
You will need £1,000 a month to put behind the ads.
Below that the guarantee does not hold, so we do not take the work.
Free, and useful whether or not you ever ring us
Most trades have been burned once. Usually not by an agency that did nothing — by one that did something and called it a result. These are the nine questions that make that impossible to hide, with our own answers printed beside them.
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