Comparison
A good freelancer can build you a better advert than most agencies. The question is what happens on the Tuesday they are ill.
How it works
Freelance media buyers are often genuinely good, frequently better value than a mid-sized agency, and they will usually care more about your account than a junior on a client list of thirty. That is all true and it is why people hire them. The exposure is not the quality, it is the single point of failure: one person cannot run ads, answer a phone all day and take a holiday. When the enquiries need ringing at four on a Friday, there is nobody else. We are not better at building an advert than a good freelancer. We are several people, and the ringing is the part that needs several people.
| A freelancer | Meere Marketing | |
|---|---|---|
| Who builds the ads | One person, usually experienced | A team, on your own ad account |
| Who rings the enquiries | Nobody — that is yours | Our phone team, usually within minutes |
| Cover for illness or holiday | The account pauses | Somebody else picks it up the same day |
| Capacity as you grow | Limited by one diary | Scales with the team |
| Published results | Usually a handful of screenshots | Every campaign, real cost per lead, published |
| Exclusivity in your area | Rarely offered — ask | One business per trade, per area |
| Guarantee | Usually none | 45 booked quotes in 90 days or we keep working free |
| Cost | Normally lower | Higher, and the phone team is most of it |
Side by side
Being fair about it
If your budget is genuinely tight and you have somebody who answers the phone properly, a good freelancer is the best value in this market and we are not going to pretend otherwise. They will often spend more time on your account than anyone else will for the money. The thing to agree up front is what happens when they are away, and whether the ad account is yours — get both in writing and the main risks are covered.
The Job Suite guarantee
An appointment means a homeowner with a real job, a real budget and a time in your diary. Not a name on a list. Every one is checked by phone before it reaches you.
On the standard plan, with £1,000 a month behind the ads.
That ad spend is yours and goes to Meta — we take no cut of it.
No long-term contract. One month’s notice, whenever you like.
What it includes
Questions
Not necessarily, and we would be careful of anyone who claims that. A good freelancer builds a very good advert. The difference we sell is the team ringing every enquiry, which is not something one person can do alongside building campaigns.
We do not sell the phone team separately. It runs on our own systems and reporting, and splitting it from the campaign means neither half can be held to the guarantee.
Whose ad account it runs on, what happens when they are on holiday, whether they work with your competitors, and what they will show you from other accounts. Reasonable questions, and a good one will answer all four.
£1,000 a month in ad spend, which goes to Meta and not to us, plus a flat monthly management fee.
No long-term contract. One month’s notice whenever you want to stop.
Other comparisons
Check your area
Running the same ads for two roofers in one town bids them against each other and makes both of their leads more expensive. So we do not do it. Tell us where you work and we will say straight away whether it is open.
Six questions, about a minute.
You will need £1,000 a month to put behind the ads.
Below that the guarantee does not hold, so we do not take the work.
Free, and useful whether or not you ever ring us
Most trades have been burned once. Usually not by an agency that did nothing — by one that did something and called it a result. These are the nine questions that make that impossible to hide, with our own answers printed beside them.
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