Meere Marketing vs Checkatrade

How it works

A listing and an advertising campaign are not the same purchase.

Checkatrade is a directory. You pay a membership tied to your trade and your postcodes, and in return you appear in results that homeowners browse and choose from. It is a place to be found. We are not a directory and we do not have a list for anyone to appear on. We build and run advertising on your own ad account, put the enquiries through our own phone team, and book the jobs worth quoting into your calendar. Both end in a homeowner and a quote, which is why they get compared - but you are buying two different things, and the difference shows up in who does the chasing.

	Checkatrade	Meere Marketing
What you are buying	A listing in a directory homeowners search	Your own advertising campaign, run for you
Whose account it runs on	Checkatrade’s platform	Your Meta ad account and your pixel
Who the enquiry goes to	Whichever members the homeowner picks	You, and nobody else — one firm per trade, per area
What you pay for	Membership, whether work comes from it or not	Management, plus ad spend that goes to Meta
Who rings the customer	You do, in between jobs	We do, usually within minutes
What reaches your diary	Enquiries you qualify yourself	Jobs already qualified on the phone
Who owns the audience afterwards	The platform	You — account, pixel and data stay yours
If it does not work	You have still paid for the listing	45 booked quotes in 90 days or we keep working free

Side by side

Where the money actually goes.

What happens on Checkatrade

You sit on a list beside every other member in your trade and postcode.
The homeowner usually contacts several of you at once, so your first call is already a price comparison.
The membership is due whether the phone rang that month or not.
The reviews you earn build the platform’s profile as much as your own.
Turning demand up means more postcodes or a higher tier, not more customers.

What happens with us

The advert is yours, on your ad account, with your pixel — it all stays with you if we part.
We ring every enquiry ourselves, usually within minutes of it landing.
Only the jobs worth quoting ever reach your diary.
One firm per trade per area, so you are never quoting against another of our clients.
45 booked quotes in 90 days, or we keep working for free until you have them.

Being fair about it

When Checkatrade is the better buy.

If you are a one or two-man outfit doing smaller domestic work and you want a steady trickle without committing to an advertising budget, a directory does a job that we do not. Our minimum ad spend only makes sense once you have the capacity to take several more jobs a month and somebody to do them. Below that you would be paying us to fill a diary you cannot empty, and we would be taking money to do it. We would rather say that here than on a call.

45Qualified
appointments
in 90 days

The Job Suite guarantee

45 qualified appointments in your first 90 days, or Job Suite keeps running free until you have them.

An appointment means a homeowner with a real job, a real budget and a time in your diary. Not a name on a list. Every one is checked by phone before it reaches you.

On the standard plan, with £1,000 a month behind the ads.
That ad spend is yours and goes to Meta — we take no cut of it.
No long-term contract. One month’s notice, whenever you like.

See if your area is open

What it includes

Eight things run every month, all on one monthly fee.

Ad managementMeta ads built, run and optimised for your area — not a template pointed at your postcode.

Full receptionistEvery call answered, every lead qualified. By our team, in your business’s name.

Calendar bookingJobs booked straight in, with notifications to you and to the customer.

Branded quotesSend us a voice note, we send out a professional digital quote the same day.

Auto follow-upsWe chase the quotes and the customers so you never have to. Most jobs are won on the third contact.

Invoice sendingInvoices go out on your behalf, with your branding on them.

Social mediaRegular posts going out on your pages, done for you.

Exclusive areaYour postcode is yours. We do not work with your competitors nearby.

No long-term contractOne month’s notice, whenever you like

No cut of your ad spendEvery penny of it goes to Meta, not to us

We say noIf the numbers do not work in your area we tell you on the call

Meere Marketing LimitedRegistered in Scotland, SC783462

Questions

The ones we get asked every week.

Can I do both?

Plenty of people do, especially at the start. There is nothing in what we do that stops a directory listing running alongside it. Most drop the listing eventually, but that is their call and not a condition of ours.

Do the leads come from Checkatrade?

No. Nothing we do touches their platform. We advertise on Facebook and Instagram from your own ad account, so the enquiries are generated by your advertising and belong to you.

What happens to my ads if I leave you?

You keep them. The ad account, the pixel, the audience data and the creative are yours throughout, because we build on your account rather than ours. That is deliberate and it is the main thing a platform cannot offer.

What does it cost?

£1,000 a month in ad spend, which goes to Meta and not to us, plus a flat monthly management fee. Below that ad spend the guarantee does not hold, so we would not take the work.

Am I tied into a contract?

No long-term contract. One month’s notice whenever you want to stop.

Check your area

We take one business per trade, per area.

Running the same ads for two roofers in one town bids them against each other and makes both of their leads more expensive. So we do not do it. Tell us where you work and we will say straight away whether it is open.

Six questions, about a minute.
You will need £1,000 a month to put behind the ads.
Below that the guarantee does not hold, so we do not take the work.

Step 1 of 6

What do you do?

So the numbers we show you are from your own trade, not an average.

What is actually costing you money right now?

Whichever is nearest. There is no wrong answer here.

Where does work come from at the moment?

So we know whether we are starting from scratch or fixing something.

Where do you work?

A postcode or a town will do.

Which is closest to what you could put behind the ads each month?

The ad spend is yours and goes straight to Meta — we take none of it. We ask now so nobody gets a sales call we have already decided against.

Who do we ring?

One call, about twenty minutes. We will tell you honestly if it will not work where you are.

Jay rings you himself, from 07548 829590 — save it so you know who it is.
One call, not nine. Your number is never passed to anybody else.
No long-term contract and nothing to pay to have the conversation.

★★★★★ Five-star reviews from the trade businesses we work with, on Google and Facebook — and every campaign we run is published with its real numbers, the weak ones included.

Free, and useful whether or not you ever ring us

Nine questions to ask before you pay another agency.

Most trades have been burned once. Usually not by an agency that did nothing — by one that did something and called it a result. These are the nine questions that make that impossible to hide, with our own answers printed beside them.

What counts as a lead — and what the honest answer sounds like
Who owns your ad account and pixel when you leave
Our own cost per qualified lead, every client, the dear ones too